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Enabling discoveries: within, with people and with the world.
"It isn't about if organizations must adopt employee advocacy practices or not - it is about when and how quickly can they tap the collective wisdom and power of employees to take their engagement to a whole new level. Your employees are already out there speaking, commenting, sharing and even bashing your brand or business. Staying ahead of the curve means putting a strong employee advocacy plan to work for your organization."
“In organizations, the culture isn’t just about leaders sharing the values or purpose with employees to follow. It is when each employee know what to do to keep the culture alive and how to intervene without any hesitation is when the organization prevails.”
“To identify metrics that can be part of the dashboard consider using listening, monitoring, and evaluative tools – some are free, some come at a price. Having useful data points to refer can help you become stronger in delivering better outcomes. Dashboards give you trends, help you appreciate your employees, customers or readers better. As a leader, it allows you to stay on top of your work and be more connected. If you are starting out, your dashboard will evolve over time as you get a better sense of what your outcomes are and how they are measured. Building a communication culture takes time – gives it time. Keeping your dashboard updated constantly thinking about your audiences, listening to them more intently and asking a lot more questions about the engagement you see. It is also motivational for the team to know what they are measuring against. Finally, it helps to keep teams focused on metrics that impact the business.”
Aniisu K Verghese
Speaker, internal communication leader, author, trainer, consultant, blogger, road safety activist, social media advocate
- Author of Internal Communications – Insights, Practices & Models (Sage Publications, 2012)
- Chapter author of Disrupting the Function of IC – A Global Perspective (IC Kollectif, 2017)
- PR Hall of Fame Winner (Public Relations Council of India, 2015)
- Elite panelist for IABC’s global publication - Communication World
- SABRE Awards - South Asia Jury member Asia Pacific entries (2015)
- International Association of Business Communicator’s Gold Quill Awards jury member (2012)
- Winner at 14th Godfrey Philips Bravery Awards (2005)
- Founder of Friends for Life, a road safety NGO (2003)
Guest Interview & Case Study | Sangeeta Chacko | Internal Communicators Must Be Bold, Brave and Tactful
Does internal communications have to be serious and formal? Can internal communicators raise the bar by infusing interactivity and creativity in their...Read More
Interview in Responsible Future Blog (The Economic Times)
This interview focused on the employee volunteering initiatives at Tesco Bengaluru (February 1, 2016).https://blogs.economictimes.indiatimes.com/Respo...Read More
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